This is an advertisment of how this company, Endurance essentials, tries to capture and persuade their potential customers to buy running gear goods from their store. By looking at this advert, it shows the specific goals that we would reach upon buying their products. The three subheadings also serves to be very eye capturing to the consumers as it not only shapes the response of the consumer into thinking of joining or buying the products but also reinforces the response from the customers as the headings are bold and it has a catch to it ( for eg all the subheadings starts with the word " GET")
7 comments:
yes i agree that advertisments are more eye capturing when you have catchy slogans or words used.
i would agree with john on this one! :D
having to persuade a customer to actually buy a product is very tedious. i'm doing business marketing and i realised that there is a lot of creativity and hidden costs that needs be taken before an advertisment is actually formed.
yes advertisments aren't easy to be made. there are many complements depending on your product that you're selling. take for eg this advert. there are alot of shops selling gear wear but what captures the consumers attention to buy your products and not others?
it can be either cheaper or the way you persuade your audiences using the various " brainwashing" mindset i think. haha.
i know this is superficial and i hope i dont offend anyone! but the moment i saw the adv i was qutie turned off. and honestly i didnt read what was written. I think the most important part of an advert is the packaging, colours and such. after that its the slogan or jingle. I didnt know it was a running shoe ad, i thought it was an ad for a health supplement imported in from china in 1995. i sound horrible criticizing the adv. But good post. see it generated discussion :]
HAHA its missing on the colours and such! maybe this advert wasnt complete or either it was meant to be flyers? i think we were just focusing more on the structure compared to the outlook. thanks :)
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