Mass Communications

Watching too much television can be very bad for children. This can turn into a bad habit as children would then be addicted and worst still, they might be influenced by the media. Not to say that the media is showing bad programmes but certain shows such as Jaws or other movies might influence the children's innocent mind. This might affect them as they might be afraid or have a phobia for swimming or even just by bathing. As a kid, i was also afraid of bathing as i watched too much horror shows. I keep imagining that instead of water coming out from my tap, blood would replace it. This is utter rubbish when i think back but at that age, i was too young to think this way and subconciously fell into believing what i saw in television shows will reflect on my daily life.

television is definately one of the media source that we should refrain from being too engrossed as we might accept the televised world as an accurate reflection of the real world. What more kids, they are still young and innocent thus too much television might cause them to experience cultivation. On the other hand, light viewers who presumably have alternative sources of information are less affected.

Persuasion

This is an advertisment of how this company, Endurance essentials, tries to capture and persuade their potential customers to buy running gear goods from their store. By looking at this advert, it shows the specific goals that we would reach upon buying their products. The three subheadings also serves to be very eye capturing to the consumers as it not only shapes the response of the consumer into thinking of joining or buying the products but also reinforces the response from the customers as the headings are bold and it has a catch to it ( for eg all the subheadings starts with the word " GET")

Rhetorical Criticism

http://www.youtube.com/watch?v=v66VMFBPq8E

Entitled "Family". Directed by the critically acclaimed and award winning film director, Yasmin Ahmad, and commissioned by the Ministry of Community Development, Youth and Sports "MCYS".

It’s a simple commercial with one simple message. love that is found in the family.
Yasmin is indeed a true storyteller, who uses unconventional, or rather, imperfect characters to tell universal tales of humanity. MCYS could have chosen to tell the story in the usual way of featuring your regular nuclear family. Two parents, two children and a dog, but they chose Yasmin tell the story in a more realistic way featuring only a Father and a Daughter. The clip potrays a little girl who is spoilt with only the love from her father. She demands for whatever she desires like for eg the shoe , knowing that her father would buy it for her to make her happy. She realised that as she got older, it was more difficult to get what she wanted and she didn't understand her father's position into buying the cheaper shoe for her first date. The father might be having financial difficulties or feel that it is not a neccessity ? However, she was touched by the non verbal cues she used in the clip by kissing her father and touching his forehead when he mended the shoe for her when the heels broke. Now that the girl is all grown up, she realised that all the materialistic items she wanted from her dad wasn't the best. It was the love that he had for her that bought her all those materialistic items.

i feel that the film doesn’t have such a family. It just consists of a father and a daughter. The family seems incomplete and thus imperfect and the girl a little spoiled yet I think it captures the way we experience our family relations for most, if not all, of us.